Amy Adams for Max Mara Accessories Spring Summer 2015 Campaign

Amy Adams stars in the Max Mara Accessories Spring Summer 2015 Campaign

Elegance now. This year – for the second season – the Max Mara Group has chosen a famous international star to interpret its Spring/ Summer 2015 collections of Accessories and Sunglasses. The campaign will feature the beautiful and charismatic Amy Adams. The internationally acclaimed actress has been nominated for several major awards including five Academy Award nominations, four BAFTA nominations and five Golden Globe nominations for her riveting and widely varied performances in films such as “The Master” (2012), “The Fighter” (2010), “Doubt” (2008), “Enchanted” (2007) and “Junebug” (2006), most recently winning the 2014 Golden Globe for “Best Performance by an Actress in a Motion Picture – Comedy or Musical” for “American Hustle”.

Last year, in addition to “American Hustle”, Amy Adams starred in “Her” by Spike Jonze alongside Joaquin Phoenix. Later this year she will appear in the new feature film by Tim Burton titled “Big Eyes” and in 2016, will star opposite Ben Affleck in the eagerly awaited “Batman vs. Superman” directed by Zack Snyder, as well as “Story of your Life” directed by Denis Villeneuve.

Photographed in New York for Max Mara by the great fashion photographer Mario Sorrenti, Amy Adams models some of key styles from the range of accessories, such as the iconic Venezia bag as well as the new sunglasses Tribute.

Venezia Bag: is the new Max Mara icon for the Spring Summer 2015. A classic and extremely feminine design for a bag that perfectly completes the sophisticated and confident look of the next season. With handle and adjustable shoulder strap, the Venezia bag is realized in chevre, soft leather and reptile leather: soft materials made special by metal details. Three different sizes make this bag practical and versatile both for day and night, available in colors: ice, green, light blue and azalea. The variation in reptile leather is the most eccentric and glamorous. Venezia bag encloses all the Max Mara woman’s quality: elegance, rigor and dynamicity.

Sunglasses collection: previewed here by Amy Adams, the Max Mara Sunglasses collection for Spring/Summer 2015 celebrates the excellence of the fashion house with the new Max Mara Tribute sunglasses (available from April 2015).

The new Max Mara Tribute Sunglasses are characterized by an original and sophisticated combination of materials: on the outside the arms have a “crocodile” effect texture (a nod to the most elegant Max Mara bags) and the inside is “rubber”; a material with a pleasant soft-touch which exalts the impeccable production. The color palette includes all the shades of Max Mara accessories: black with grey, havana with brown, beige with green, havana with red, opal with blue. The Max Mara collection of sunglasses is made and distributed by the Safilo Group.

Alongside Amy Adams, the Venezia bag and the Tribute sunglasses are the stars of the campaign, complementing the exquisite Italian production and the natural elegance of the actress.
The new Accessories and Eyewear Advertising Campaign will be published in the leading on-line and off-line international titles from January 2015.

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