Behati Prinsloo, Marta Dyks and George Alsford for Pepe Jeans London Spring Summer 2014 Campaign

Pepe Jeans London is back on the emblematic streets of London with its new Spring-Summer Campaign 2014, under the concept #FollowPepe and with Behati Prinsloo, Marta Dyks and George Alsford as the campaign’s protagonists.

Photographer Josh Olins’ black and white has snapped Pepe Jeans’ new campaign, which unfurls on London’s East End streets and again features British model George Alsford, accompanied by two new additions in the form of Marta Dyks and Behati Prinsloo, South Africa’s top model who’s sweeping the catwalks and gracing shop windows around the world.

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