Freja Beha Erichsen & Victor Ndigwe for Missoni Spring Summer 2016 Campaign

Sensuality and naturalness are the focus of the Missoni Spring Summer 2016 campaign. A series of silhouettes and intense portraits realized in a studio against sand or ochre backgrounds, evoking abstract landscapes of sand dunes. Knit, its colors and precious finishing are in the forefront.

Horizontal and vertical lines, pleats, irregular zigzag designs, and optical effects using space-dying and inlays in white and black,over-sized flowing shapes or slim cuts define the Missoni woman for next summer. A woman interpreted by top model Freja Beha Erichsen, whose photos alternate with shots of the Missoni Men’s collection.

Entire outfits in textured fabrics along with knit worn by Victor Ndigwe are seen in the campaign created by the young Londoner Harley Weir who created an intriguing contrast of light, monochromatic background and patterns, transforming it into an intense exploration of contemporary characters, behavior and attitudes.

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