Furla presents its new Spring/Summer 2014 advertising campaign shot in Paris by the emerging photographer Marton Perlaki and inspired by the elegant 18th century villa that houses the company’s headquarters in Bologna.
The images, enhanced by a play of light and warm, enveloping shadows, reveal a background of clean and refined lines, framed in natural shades and pastel tones.
The French model Maud Le Fort represents the sophisticated yet casual contemporary woman, and places the spotlight on the iconic models of the new collection, such as the see-through PVC Candy bag and the leather tote bag, embellished with light and soft colour combinations.
The campaign traces a multiple aesthetic narrative, touching on Furla’s exclusive line of jewellery, in which a philosophy of elegance and versatility pervades not only the products, but the very identity of the brand, becoming a true lifestyle experience embracing every aspect of modern living.
The link with the characteristic elements of the brand’s heritage and tradition symbolises the love of beauty, art and quality infused into every creation, and the statement “Creativity speaks Italian” reflects the authentic balance between craftsmanship and spirit of innovation that has always distinguished Furla’s style.
This duality is also reflected in the collaboration with the talents and professionals from the worlds of fashion and international luxury to whom Furla has chosen to entrust the interpretation and expression of its image and product trade-up embarked on in recent years.
In addition to the new campaign by Marton Perlaki, co-founder and director of the magazine The Room, the images of the Spring/Summer 2014 catalogue are the work of the Frenchman Philippe LaCombe, one of the most renowned still-life photographers in the world.
Photographer: Marton Perlaki
Model: Maud Le Fort @Marilyn agency
Location: Pin Up Studio, Parigi