Model Kendra Spears stays the face of the new ESCADA Fall/Winter 2013 campaign. For the second time, the photographers Claudia Knoepfel and Stefan Indlekofer shot Kendra, bringing continuation and strength into the brand message. Dressed in darker seductive colors, Kendra embodies the confident and sensual ESCADA woman.
Shorter hair and bangs give her a new and modern look for winter. The images show a modern and light studio set-up in the style of a contemporary art collector. Canvas covered walls, painted in an off-white color, with a slightly silverfish glance, provide the perfect bright back drop for the dark rich tones, which define the ESCADA fall/winter collection. The architecture is accentuated by metal lines in glossy black and white. Like in the ESCADA summer campaign, it is this combination of graphic lines against an original scenery that brings tension and energy into the images. Special design object is the orange 70s sofa.