KENZO Fall Winter 2013 Campaign by TOILETPAPER

TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages.

In June 2013, TOILETPAPER images have featured on Palais de Tokyo’s front windows. In this frame, TOILETPAPER creative team, has met Kenzo and ideated the advertising campaign for the next season. TOILETPAPER images have been reviewed by weekly and art magazines worldwide and appeared in special issues of magazines such as Vice and Hunger. TOILETPAPER was also exhibited on the High Line Billboard in Chelsea, NYC in May, 2012. In the same year images taken from the first six issues have been published in an anthology, together with selected narrative texts, that was reviewed in The New York Times’ Top 10 Photo Books. Since 2011, Humberto Leon and Carol Lim have been creative directors of KENZO.

Thanks to their new vision, the label has revived the spirit which lies at the origin of its success. Founders of the concept store « Opening Ceremony », launched in September 2002 in New York, and creators of the eponymous label, Humberto Leon and Carol Lim are now at the helm of KENZO, aiming to inject their original energy into Parisian fashion. At the core of their approach, there is a love for travel, art, culture and fashion that manifests in all that they do. In the image of young Kenzo Takada, the founder of this famed house who managed to cleverly upset the codes of the 70’s, this creative duo breaks away from the expected and instills a real joy of living through their persistent introduction of new and exciting influences to the brand. “There’s something so exciting about watching the TOILETPAPER team work. Maurizio, Pierpaolo and Micol express a huge essence of freedom in their methods and when we initially discussed the inspirations for the campaign, we were blown away by their immediate suggestions for interpretation.

As soon as the shoot began, the images evolved even more. We couldn’t have imagined better, sharper or more perfect images to represent our Fall/Winter collections and are delighted to have had the opportunity to collaborate with such an inspired group

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