Miss Dior, the iconic perfume, is adorned with a fabulous bow entirely embroidered in the Dior Couture ateliers. Discover the exclusive edition
On 12 February 1947, in the salons of 30 Avenue Montaigne, seemingly all of Paris and journalists from the world over were out in force to witness a double revolution. That of the New Look , an incomparable statement of elegance and couture savoir-faire, and that of Miss Dior , an unprecedented feminine fragrance, desired by Christian Dior to be “a perfume that smells of love” . Its glass came engraved with a houndstooth motif, while its neck was sealed with a bow.
More than sixty-five years after its creation, Miss Dior is one of the house’s emblematic perfumes. Dior is now paying tribute to this legendary scent with a series of twelve exceptional pieces. Miss Dior is thus revisited as an ultra-luxurious version whose famous bow is embellished with embroidery executed with the utmost expertise and attention by the Vermont ateliers, a house specializing in handwork of the highest quality, which Dior acquired last year. On a wide black satin duchesse ribbon are intertwining real silver threads, faintly pink beads and exquisitely delicate flowers in silk pongee. The bottle, topped with a stopper in hand-cut and polished glass, is housed in a luxurious coffret. It contains the precious composition that is Miss Dior Le Parfum , a concentration of the finest raw materials, created by François Demachy, the house’s exclusive perfumer-creator. Essence of Indonesian patchouli and Damask rose absolute unite in a daring and feminine fragrance, an echo of the haute couture embellishment that wraps it.