Miu Miu Scenique Eyewear 2016 Campaign feat Kaia Gerber

With her butterfly lenses set into golden frames and dressed in precious pieces from the Miu Miu archive, fresh-faced Kaia Gerber perfectly encapsulates the maverick femininity of the Miu Miu girl. She is seen living out of time and place in an unidentifiable desert oasis.

She awakens alone although evidence of nocturnal escapades suggests that isn’t always her way. She shakes off the remnants of sleep before plunging into a pool the surface of which shimmers with dappled sunlight. From there she emerges radiating youth, confidence and the playful spirit that lies at the heart of the Miu Miu name.

Following a creative path that is full of paradoxes and contrasts, the glasses stylistically reinterpret the twofold nature of the Miu Miu woman – rebellious yet feminine. The volumes thicken, while the silhouettes reveal and conceal, giving life to a stylistic interplay defined by sinuous lines and oversized silhouettes.

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Model KAIA GERBER
Director FRANCESCO MARIA TIRIBELLI
Creative Director JOAKIM DAHLQVIST
Director of Photography JUSTIN GURNARI
Stylist LUCA FEDERICO
Executive Producer ALESSANDRO FARINELLA
Production Designer JENS HOMMERT

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