Miu Miu Spring Summer 2015 Campaign

Marine Vacth for Miu Miu Spring Summer 2015 Campaign photographed by Steven Meisel. Here is the first look to the campaign.

Cinematic storytelling and the interconnected narratives of three fearless and beautiful actresses empowers Steven Meisel’s latest campaign for Miu Miu.

Staring Mia Goth, Imogen Poots and Marine Vacth in a series of cinematic tableaux, the images, glimpsed as if through doorways, place the viewer at the heart of a multi- dimensional, multi-room story.

Youthful Mia Goth is playfully perched on crisp white bed sheets, locking eyes with the viewer she beckons us toward her.
Seductive Imogen Poots radiates a rebellious attitude, golden light from a window cascading mysterious shadows across her confident face. Elegant Marine Vacth, one of France’s most striking acting talents, is contemplative and serene in a drawing room wearing a dusk-rose coat, the bag placed at her feet leaving us unsure if she is arriving or leaving the scene.

These cinematic tableaux are filled with a sense of tension, an entwined narrative on the edge of dénouement, as we view these women’s stories and the collection through a series of captivating, interrupted moments.

The sets details – antique wallpapers, dark wood furniture, an unmade bed – create a sense of home. They call to mind the clash of historical and innovative fabrics and re-imagined icons of the collection: the housecoat, the cardigan, the tube skirt, pajama suits and ruffled blouses slashed to the mid-drift. Bowed mules, large platforms, glitter-framed glasses and supple leather bags complete the story.

Each scene is a chance encounter, independent but linked, dramatically connecting the characters’ stories. Each actress plays a role, and looking in on them, we see the collection as the narrative force of the story, and the true power of fashion as a communicator of fresh ideas and ideologies.

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