After celebrating the start of the 2012 season with an online presenter, the 2013 season kicks off with a fascinating double-pack. Two well-known faces from the international fashion scene are this year’s OTTO testimonials: Olivia Palermo together with Johannes Huebl will accompany customers through the season. This celebrity presenter-couple is part of a large-scale marketing concept, thus bringing the core topic of fashion back into the spotlight of OTTO’s advertising and marketing activities.
Actress and model Olivia Palermo makes fashionistas‘ hearts beat louder: whether it’s her absolutely on-trend appearance or her perfectly styled outfits, the 27-year-old New York fashion and style icon represents the complete modern fashion lifestyle. Together with her boyfriend, German male model Johannes Huebl, in 2013 she will be taking on the role of presenter for OTTO, bringing a touch of New York flair to the Hanseatic city. OTTO introduced the two celebrity testimonials in the setting of a genuine New York Farmers Market specially recreated in Hamburg.
“For the 2013 Spring/Summer season OTTO is once again putting its core fashion assortment firmly in the spotlight. Besides our media campaign, above all our two presenters Olivia Palermo and Johnnes Huebl emphasize this”, says an enthusiastic Marc Opelt, Member of the OTTO Management Board for Marketing, Service and E-Commerce. “We could hardly have found a better-matching duo, as they represent an international and fashionable lifestyle − and therefore perfectly embody the fashion direction that OTTO is planning.”
Their predecessor Palina Rojinski handed over the baton to her high-flying successors in a press conference. The glittering presenter duo will support OTTO over the course of the year in a range of campaigns and events. Olivia Palermo and Johannes Huebl are currently presenting selected fashion styles at otto.de and in the catalogue; the photo-spread was shot on Mallorca.