Patrizia Pepe presents the new Spring Summer 2016 advertising campaign, with a series of photos inspired by the glamorous, sophisticated attitude of contemporary “divas”. Once again, the brand glorifies the feminine universe and its values of passion, freedom and empathy, choosing the charming Uffizi Gallery in Florence as its location.
From the urban space of Milan – the setting of the last campaign – to the artistic and cultural soul of the brand’s birthplace in Florence, a historic, Renaissance atmosphere forms the backdrop for the summer collection’s sophisticated garments and accessories, enhancing the brand’s strong Italian identity.
Photographer Txema Yeste captures the models with fresh, natural total-look photos, alternating with close-up images of the season’s most iconic bags.
The super light dresses, shirt-dresses and glamorous overalls reveal geometric prints, charming floral patterns and soft or vibrant colors, coupled with soft leather shoulder bags, handbags and clutch bags, decorated with shiny glitter or stamped with the unmistakable Lock Fly Symbol.