Prada Spring Summer 2017 Campaign

A re-imagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada collections.

Instead of representing a singular idea through imagery for an entire season, there are multiple narratives of a shifting and equally multi-dimensional world. Not one story, but many.
The Spring/Summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct.
In a challenge to the singularity of traditional campaign imagery, the multiplicity of interpretations will continue throughout the year.
The visions behind each of these Prada images – and behind this new advertising concept as a whole – echo the ever-shifting needs and desires of everyone’s lives, every day. Prada, 365.

Photo credits

Photographer: Willy Vanderperre
Models – Pathways: Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer
Models – Frontiers: Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt
Models – Stations: Kris Grikaite, Oliver Houlby, Kiki Willems
Models – Exits: Wang Hong Yu, Masao Parris, Jing Wen, Wallette Watson
Talent – Terrains: Jude Law
Dates: November 14th – 18th, 2016



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