Rita Ora for DKNY My NY Fragrance 2014 Ad Campaign

British singer-songwriter and actress Rita Ora is once again the face of DKNY My NY Fragrance 2014 Ad Campaign. The campaign is shot by Francesco Carrozzini.

The rose-hued scent is housed in a heart-shaped vessel with a skyline-inspired cap, running between $48 and $88 for 1-3.4oz bottles.

The pink juice, developed by Trudi Loren, senior vice president of corporate fragrance development for the Estée Lauder Cos. Inc. in partnership with International Flavors & Fragrances, has top notes of raspberries, galbanum and pink pepper, a heart of Egyptian jasmine, freesia and orris root, and a drydown of Patchouli Heart LMR, vanilla absolute, musk and ambergris.

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