Tommy Hilfiger is featuring video, titled “Tommy Hilfiger Fall 13: Chloe Goes to College” before campaign images and here is the story about it.
“When one of favorite Hilfigers goes off to college, the whole family comes along to help her settle in. It’s a bucket brigade of collegiate essentials, and the campus is teeming with new faces…
From the “Natty Professor” to the “Nutty Coach,” from the “A-Student” to the jock who gets a “Lucky Break” (literally). It’s a fresh class alright. Touch football and secret societies abound. But how far you take it is all a matter of degrees. The lesson? Smart style is all you need.”
Tommy Hilfiger Fall 2013 Campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
Photographed in a preppy collegiate setting with hair by Eugene Souleiman and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M’Baye, Tidiou M’Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.